Michigan’s Only “Pay For Results” Marketing Firm Expands Its Customer Base
TRAVERSE CITY, MICH., August 9, 2005 – The Decentralized Intelligence Agency, Michigan’s only marketing firm paid based on the results it creates, has been selected as the marketing agency of record for Interphase Office Interiors.
The Agency handles all market research, marketing, advertising, and public relations for Interphase.
Interphase Office Interiors is the exclusive Haworth dealer in Western and Northern Michigan with offices in Grand Rapids and Traverse City. Interphase offers office furniture products, planning, design, technology, project management, and service.
The Decentralized Intelligence Agency works with clients under a results-driven compensation arrangement, whereby the Agency is paid only when its professionals contribute to specific and measurable client results. The typical Decentralized Intelligence Agency results-driven arrangement includes an upfront agreement about what goals will be met. If the client reaches the goal, The Decentralized Intelligence Agency is paid in full. If the client does not reach the goal for whatever reason, the Agency is paid a fraction of its fees. If goals are exceeded, the Agency is paid a bonus.
The Decentralized Intelligence Agency is the only marketing agency paid based on the results it creates. Founded in 1999, the agency’s services include market research, business strategy, advertising, and public relations.
Traverse City’s Leading Institutions Select The Decentralized Intelligence Agency
TRAVERSE CITY, MICH., JAN. 17, 2006 – The Decentralized Intelligence Agency, Michigan’s only marketing firm paid based on the results it creates, was recently hired by three of the largest, most prominent organizations in the Grand Traverse area. Hagerty Collector Network, Northwestern Michigan College, and the Traverse City Area Chamber of Commerce have engaged The Decentralized Intelligence Agency to lead multiple marketing activities.
Hagerty Collector Network retained the Decentralized Intelligence Agency late last year to lead and implement its 2005 Annual Hobby Survey of Collector Car Enthusiasts and Owners to determine various preferences, habits, and opinions. More than 9,000 individuals nationwide responded to the invitation to be surveyed. Findings will be used internally by Hagerty and platformed to national media outlets. Headquartered in Traverse City, Hagerty is more than forty years old and is the leading insurance agency for collector vehicles and boats in the United States and host to the largest network of collector car owners.
After a nationwide search process, Northwestern Michigan College has selected the Decentralized Intelligence Agency to lead the restructuring of its brand architecture that includes assessing, researching, and analyzing its current position. The project is scheduled to begin this month. Traverse City’s Northwestern Michigan College was established in 1951 and offers associates degrees and professional certificates at its main campuses. Through its University Center, NMC grants baccalaureate and graduate degrees from 11 partner universities.
Seven area firms recently competed for the opportunity to lead a new marketing and branding initiative for The Traverse City Area Chamber of Commerce. Ultimately, The Decentralized Intelligence Agency was selected to devise a new brand positioning for the Chamber based on research of Chamber members, non-members, and area prospects. The Chamber serves businesses in five counties in Northwest Michigan.
The Decentralized Intelligence Agency is the only marketing agency paid based on the results it creates. Since its inception in 1999, The Decentralized Intelligence Agency has added more than sixty clients in industries from banking to food manufacturing, and ranging in geography from Petoskey to Anchorage and Arizona. The agency’s services include market research, business strategy, public relations, communications, public affairs and advertising.
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